02. LA TAPA GOLOSA
2022
VISUAL IDENTITY | UI/UX
TASK
Structure a website that allows La TG to consolidate its online presence and offer content in the form of a blog that expands information that its followers access in the first instance through social media.
GOALS
Attracting new viewers, increase collaborations with photographers, influencers and bars and tapas restaurants
INTRODUCTION
La Tapa Golosa is a food blog that began in early 2022 as a love project between two friends passionate about food and photography. Their focus is on creating useful content about Spanish food (especially tapas) with a fun twist. Although La Tapa has managed to operate without difficulties on Instagram and Google reviews so far, now that they’re thinking about making the leap and opening a website, they feel that it’d be better to do it with a little bit of help so that the brand feels cohesive throughout all the platforms.
Bold, witty copy and delicious imagery were chosen as key elements of La TG’s stamp. The goal with the design system was to complement these elements with a clean design, and offer a system that could be easily implemented by the development team.
DESIGN SYSTEM
WIN-WIN SITUATION
Networking is one of La TG’s main goals. Throughout the site interested people are encouraged to get in touch.
PICTURES FIRST
La Tapa knows that people eat with their eyes first. And giving visual priority to images helps keeping the blog visitors engaged.
