2019
VISUAL IDENTITY
INSTITUTE OF ELECTRICAL AND ELECTRONICS ENGINEERS - COLOMBIA BRANCH


Branding done for Latinbot, the most important robotics event in southwestern Colombia. The focus of the project was on the creation of a mascot that would serve as its ambassador, and several other characters that encapsulated the spirit of the event, taking the Japanese aesthetic of the 90s and emblematic places of the city of Cali as points of inspiration. 

The result is a visual language that moves between the line of nostalgia and technological innovation, applied to communication elements for both screens and print, which were used to promote the event.