06. MACONDO
2018
VISUAL IDENTITY
METRO CUADRANTTE CONSTRUCTIONS
The name of the fictional town described in Gabriel García Márquez's novel, One Hundred Years of Solitude, and also the name of a residential loft building in Cali, Colombia, that combines industrial style with subtle references of magic realism. Just as the design of the building was inspired by the work of "Gabo", the client wanted a brand that also reflected the warmth and magic of his books, while maintaining the sharp and geometric language of the architectural design.