2019
VISUAL IDENTITY
AMARILLO ESTUDIO


This visual identity creation project for Amarillo Estudio was an exercise in synthesis and clarity, reflecting the three fundamental pillars that characterize this versatile studio: warmth, simplicity and timelessness. Aware of the importance of the studio's name, the color yellow was prominently integrated throughout the visual identity, thus honoring its identity and vibrant personality. Although the studio operates mainly in the digital sphere, it sought to infuse a nostalgic sense into all elements of the brand, thus creating an emotional connection with the public that transcends the purely visual. This meticulous and strategic approach resulted in a cohesive and memorable visual identity that resonates with the very essence of Amarillo Estudio.